The world of modern endpoint protection is evolving rapidly, especially with the growing challenges of teleworking. According to IDC's latest report, Microsoft has once again taken the number one spot in the global advanced endpoint protection market, with a significant market share of 25.8% by 2023. This represents a significant annual growth of 40.71TTP10T for the tech giant, underlining its dominant presence in the industry.

A closer look at the market

The total market for advanced endpoint protection in 2023 is worth $12.6 billion, an increase of $21.41TTP10T compared to the previous year. This expansion reflects the growing importance of endpoint protection in today's digital world, where organisations are facing an increasing variety of threats targeting their remote and on-site endpoints.

Microsoft's leading position in this market is also demonstrated by its significant advantage over its nearest competitors. For example, CrowdStrike, also a major player in the industry, has a market share of 18.1%, followed by other major names such as Trellix, Broadcom and Sophos, which have market shares ranging from 5.8% to 4.5%.

Why is Microsoft leading?

Microsoft's continued success in the endpoint protection market is due to several factors:

  1. Comprehensive security solutions: Microsoft Defender for Endpoint offers a wide range of features, from AI-based threat detection to cross-platform protection, making it a versatile tool for businesses of all sizes.
  2. Global reach and expertise: Microsoft uses data from more than 78 trillion daily signals and a team of 10,000 experts to quickly identify and manage emerging threats.
  3. Solutions tailored for small and medium-sized enterprises: Microsoft recognises that small and medium-sized businesses (SMBs) are often targets for cyber-attacks, which is why Microsoft Defender for Business offers enterprise-level security features that are easy to use even for companies that don't have a dedicated IT security team.

As businesses continue to navigate the complexities of teleworking and the growing threats to their digital environment, Microsoft's leadership in the endpoint protection market reflects its commitment to innovation and security. IDC's latest report not only highlights Microsoft's dominant position, but also underscores how critical it is to choose a reliable and comprehensive endpoint protection solution in today's ever-changing threat environment.